SIRIVANNAVARI's Splendid Pop-up Launch in Milan's Rinascente

To celebrate the launch of its highly anticipated Autumn/Winter 2023-2024 collection, SIRIVANNAVARI, the renowned luxury fashion brand from Thailand, celebrated the opening of its pop-up shop in 4th floor of Rinascente Milano Piazza Duomo as part of its ongoing global expansion.
The glamorous cocktail party, led by Founder and Creative Director HRH Princess Sirivannavari Nariratana Rajakanya, was held at the rooftop offering spectacular views of the Duomo. The event was graced with the presence of hundreds of distinguished guests. Among those in attendance were the Central Group management team, Italian influencer Vittoria Ottaviano, Rinascente VIP customers, members of the fashion press, and editors from Thailand.

Building upon the legacies of these remarkable women, SIRIVANNAVARI’s Autumn/Winter 2023-2024 collection draws inspiration from the iconic elongated silhouettes of the 1940s, while also incorporating elements of the aviator’s fashion era. The collection exemplifies the essence of SIRIVANNAVARI: a harmonious fusion of femininity with a masculine silhouette, intricate prints, artisanal techniques, Thai aesthetics, and impeccable craftsmanship. The collection embraces contrasts by blending delicate silk, intricate lace, and transparent embroidered chiffon with heavy wool or leather. The predominant color palette revolves around black and white, punctuated by elegant touches of beige. One of the collection’s highlights is an exclusive print, reminiscent of a patchwork or collage, featuring artworks specially created by the designer.


#AutumnWinter2023 #SirivannavariAW23 #SRAW23 #RinascenteMilano 

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