Celebrating the magic of the 2024 festive season, SIRIVANNAVARI by Creative Director HRH Princess Sirivannavari Nariratana Rajakanya, has collaborated with Beauty Gems, a leading jeweler in Thailand, to present the “AMOUR ÉTERNEL” collection. This exquisite fourth chapter in SIRIVANNAVARI’s High Jewelry journey highlights the synergy between couture and jewelry in the realm of luxury.

Showcasing the unparalleled craftsmanship of Beauty Gems’ master artisans, the collection features 62 exceptional pieces. These creations narrates the extraordinary story of SIRIVANNAVARI, drawing inspiration from the beauty of nature, especially Thai local flowers, as well as brand codes and signature designs, all seamlessly woven into a unified vision by the designer’s brilliance.

The ‘AMOUR ÉTERNEL’ High Jewelry Collection was unveiled during an unforgettable evening at the magnificent Bang Pa-In Palace in Ayutthaya, celebrating eternal love.

“Amour ÉTERNEL is about love—or Amour in French—encompassing love, affection, and care as the source of inspiration,” reflected HRH Princess Sirivannavari Nariratana Rajakanya, Creative Director of SIRIVANNAVARI, on the creative process behind this fourth High Jewelry collection. “This collection extends the vision of the 2023 collection, Heirlooms of Elegance.”

“Each piece is unique, characterized by intricate details that bear testament to Thailand’s inherited métiers d’art, a heritage of exceptional craftsmanship in jewelry making. It incorporates rare and sought-after savoir-faire, including intaglio or gem carving, fancy-cut expertise, green wax casting, openwork structures, and more. The challenge lies in thoughtfully selecting and applying the right techniques for each design, ensuring they tell the poetic story of my inspiration or imagination while subtly and ingeniously representing the brand’s codes.”

“The art of transformation and the empowerment of women, which lies at the heart of SIRIVANNAVARI’s philosophy, remains paramount. To exceed expectations, this collection also features white diamonds and rare gemstones of exceptional quality, selected according to our exacting standards. Every piece in this collection is crafted to embody eternal love—a legacy to be cherished and passed down from generation to generation.”

“Reflecting the ingenuity of our craftsmen—virtuosos who master and refine skills that only a few Maisons can and will perform today—the entire creative process for this High Jewelry collection is imbued with the art of exquisite detail,” said Mr. Suriyon Sriorathaikul, Managing Director of Beauty Gems, about this collaborative development.

“The jewelry savoir-faire is meticulously applied and adapted to fit each design, its purpose, and functionality, bringing to life the story of HRH Princess Sirivannavari’s inspiration. This is achieved through rare lapidary techniques, such as the briolette cut, which maximizes the reflection of diamonds by faceting the entire drop-shaped stone with double rose cuts or dual triangles. Another remarkable feature is the invisible setting, which enhances the brilliance of stones by reworking princess-cut diamonds to fit securely against one another within a metal border or rail, making the jewel’s structure as inconspicuous as possible.”

With delicate lines and intricate articulations meticulously designed and precisely calculated, each piece adapts flawlessly to the curves of the neck, wrist, finger, or earlobe. The volumetric perspective captures the finesse and lightness of fabric dimensions, as if draped directly onto the skin. From necklaces to bracelets, rings to earrings, each creation is inspired by couture craftsmanship, amplifying the radiant shimmer of gemstones carefully selected to meet the highest standards of excellence.

Like intricate stitches and embroidery patterns, various shapes of precious gems, complemented by diverse setting techniques, perpetuate the harmonious dialogue between jewelry and couture.

This collection celebrates SIRIVANNAVARI’s creative journey as an infinite source of inspiration, from the flora and fauna of Princess’ Garden—particularly local Thai flowers—to the culmination of HRH Princess Sirivannavari Nariratana Rajakanya’s signature designs and brand codes. These include symbolic motifs such as the horseshoe and star, representing luck and hope, the horsebit as an homage to the designer’s passion for equestrian art, and the iconic “S” Signature.