October is the month when the global community takes action to fight against breast cancer. Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, Creative Director of SIRIVANNAVARI, has recognized the importance of this cause. Breast cancer is the most common cancer found in women in Thailand and globally. To support this critical health issue, Her Majesty initiated the “Princess Collection” project in 2023.
In 2024, the brand continues to join forces with Wacoal Thailand, a leading women’s lingerie and underwear, to make a difference by creating a limited-edition Princess Collection 2024 comprising exquisite lingerie and loungewear. The campaign artfully photographed by the Creative Director, brings an artistic vision to life in a captivating way.

This special collection is more than just stunning design – it’s a chance to empower women that SIRIVANNAVARI upholds and support a vital cause. Renowned actresses, along with Miss Opal Suchata Chuangsri, Miss Universe Thailand 2024, have lent their kindness to this meaningful initiative. The launch event took place on Tuesday 15th October 2024 at Chakrabongse Building in the King Chulalongkorn Memorial Hospital. Proceeds from sales benefited three distinguished organizations dedicated to breast cancer support and awareness: The Queen Sirikit Centre for Breast Cancer (QSCBC) under the King Chulalongkorn Memorial Hospital, The Thai Red Cross Society, Kanjanabaramee Foundation, and The National Cancer Institute (NCI) of Thailand.

Aside from the limited-edition underwear and loungewear collection, SIRIVANNAVARI has also created a range of souvenirs – from bags to tumblers – with all proceeds going to the Kanjanabaramee Foundation.