‘Heirlooms of Elegance’ Haute Joaillerie Collection by SIRIVANNAVARI x BEAUTY GEMS at the 69th Bangkok Gems & Jewelry Fair

February 21, 2024 – Presided over by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, the esteemed opening of the 69th Bangkok Gems & Jewelry Fair, highly regarded as the world’s leading gem and jewelry destination, occurred at the Queen Sirikit National Convention Center. The event was graced by the presence of notable figures, including Mr. Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), Mr. Sumeth Prasongpongchai, Director of the Gem and Jewelry Institute of Thailand (GIT), and Mr. Suriyon Sriorathaikul, Managing Director of Beauty Gems. Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, as the Founder and Creative Director of SIRIVANNVARI, bestowed her support for the splendid exhibition of luxurious high jewelry pieces collaboratively created by SIRIVANNAVARI x BEAUTY GEMS.

The “Heirlooms of Elegance” exhibit, a specially curated selection, showcased the Princess’s exceptional talent in jewelry design, highlighting the meticulous craftsmanship of BEAUTY GEMS’ master craftsmen and her aspirations to elevating Thailand’s gem and jewelry sector to internationally acclaimed heights.

An array of fabulous pieces from the collection were selected to grace the runway alongside other premier brands, as well as being featured in a dedicated exhibition. Each narrates a story of affection and familial bonds, inherited through cherished jewelry that has served as an inspiration for the design of these splendid works. Moreover, the collection is a testament to the Princess’s refined taste and ways of life, which is delicately imbued in the intricate design.

Dedicated to gems and jewelry, Bangkok Gems & Jewelry Fair is an annually anticipated event orchestrated with the primary aim of staging a vibrant platform for Thai jewelry entrepreneurs to engage and conduct business in the international scale. This is in recognition of the gem and jewelry sector’s pivotal role as a significant export industry for Thailand, which has earned the nation acclaim as a key global hub.

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