From Desire to Creativity Introducing the S'CRAFT 2024 Collection by SIRIVANNAVARI
A royal lady of immense talent, resembling a precious flower, has brought beauty and serenity to the land for decades. This tribute honors Her Majesty Queen Sirikit, the Queen Mother, in celebration of her 92nd birthday.
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Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, the Creative Director of SIRIVANNAVARI, continues to uphold and advance the royal aspirations of her grandmother who established the Foundation for the Promotion of the Arts and Crafts, with the mission of preserving Thai traditional handicrafts. This dedication is evident in the annual Thai silk bag collection, S’CRAFT 2024, featuring exquisite bags crafted from Thai fabric by skilled artisans. The collection presented on August 8th at ICONSIAM boasts contemporary designs that seamlessly blend fashion and tradition, resulting in masterpieces that fill Thai people with pride.
The limited-edition collection for this year has been created with the floral theme and includes only 75 pieces, standing out with its exquisite floral embroidery and overlay work, along with premium fabric smocking.
The embroidery, crafted by SIRIVANNAVARI Atelier & Academy, is performed on silk fabric crafted by the skilled craftsmen from the Ko Kerd Arts and Crafts Center in Ayutthaya Province and the Arts and Crafts Center of the Chitralada Palace. The colors in this collection feature bright yellow and blue accents, reminiscent of a spring garden in full bloom.
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Hundreds of delicate stitches are meticulously arranged into various kinds of flower petals, inspired by the Creative Director’s hand-painted pictures. The collection also includes the Queen Sirikit Rose and irises, which were previously conceptualized in the precious high-end jewelry collection. These designs have now blossomed into exquisite handicrafts that celebrate the value of Thai silk.
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The S’CRAFT 2024 consists of unique bag designs (Busaba Clutch, The Mala Shoulder Bag, Busabong Bucket Bag, Bupa Wristlet Bag, Baga Tote Bag, SIRIPruksa Wristlet Bag) in various shapes, making them suitable for all occasions and significant events.
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In addition to the five styles of handbags, the collection also includes various accessories for decorating bags,
such as silk keychains. There are also neckties and bow ties for gentlemen, ensuring an outstanding and perfectly matched ensemble.