- SHOPWOMAN ATELIERMAN ATELIER
- Spring/Summer 2025
- Collections
- Brand story & savoir-faire
Brand story & savoir-faire
- News & Events
DNA OF ARTS & CREATIVITY
The DNA of SIRIVANNAVARI is deeply anchored in Princess Sirivannavari passion for the arts and travels.
A multi-disciplinary artist, she draws her inspiration from multiple sources and is always curious to discover new cultures and establish new dialogues which can be found in the brand’s collections.
The designer’s vision comes to life through excellent craftsmanship and skillful dedicated artisans.
The drawings and collages of the creative director become prints or embroideries in the collections.
The drawings and collages of the creative director become prints or embroideries in the collections.
An example in the Spring/Summer 2014 ‘Human DNA’ collections where the Princess’ personal inspirations from masterpieces of her favorite artists such as Leonardo da Vinci, Damien Hirst and Frida Kahlo were made into prints for modern sportswear style.
Mixing rock music with ethnic cultures in the Spring/Summer 2008 ‘Ethnic Rock’ collection is a perfect example where the designer challenges herself in designing a collection which can be distinguished and recognized by contemporary yet modern and timeless designs.